Vanessa makes illustrations about a typical young mum’s experience, striking a chord with many. “V-Mama”, who shares more practical infographics and healthy cooking tips, is deemed as a ‘mum authority’.
There is plenty of space for niche content, too. “LittleBello”, who brands herself as a “Maternity & Child Sleep Consultant”, seems to attract parents in a higher income bracket. Content perceived to be scientifically credible, or myth defying against the long-standing parenting superstitions in Chinese society is popular among post-90 spicy mums.
LittleBello is a fun, modern monthly subscription box for pregnant and new moms. Boxes come with a mix of 5-8 pampering items. Each box has products that give attention to her specific needs for health, encouragement, and wellbeing. LittleBello can be enjoyed by anyone in their pregnancy and beyond. Our objective is to pampering mothers who are doing the hard work during their pregnancy. We want to make them happy throughout their pregnancy period.